A Study on Perception of Investors Investing in Life Insurance Corporation

  • Neha Chauhan, Dr. Kahkashan Khan


Life is full of uncertainty, and no person can judge the future with full certainty. Life Insurance Corporation provides such advantages to its customers so that they may reduce their contingencies in future by taking the advantages of the various policies. This research analyzes the perception of the various individuals and also the policy buying behaviour. This is a descriptive study and involves the primary as well as secondary data collection method.

The objective of this research paper is to find out the perception of investors and also to analyze their investing behavior. The data collected has been analyzed using tables and bar graphs. Also mean and standard deviation has been calculated with reference to the data collected.

Keywords: Insurance, Insurer, Insured, Premium, Policy.