The Readers’ Preference towards online Newspaper (With Special Reference to Coimbatore City)

  • Mr. P.Sundara Murthy, Dr. S.P.Vijaya Kumar


Online newspaper is a version of digitalised traditional newspaper carrying with multimedia features such as animated news and advertisements, accessing at anywhere, no time restrictions, highlighted key features is that offering live time streamline news, and so on. The research mainly has focused on the readers’ preference towards online newspaper. In this study, percentage analysis and chi-square statistical tools have been applied. This study is concluded with that readers are preferring the online newspaper for comfort reading at anywhere without additional cost.